Pepsi’s First-Ever NFT Collection A Hat Tip To the Brand’s Legacy In Music

    Pepsi has made a huge announcement signaling its foray into the ever-changing and evolving world of NFTs. Pepsi has launched its one-of-a-kind generative style NFT Collection, celebrating its roots in music. 

    Details Of The Collection 

    Pepsi’s announcement that it is entering the NFT space created a lot of buzz, with the brand dropping its Pepsi Mic drop genesis NFT collection. The collection pays homage to Pepsi’s roots in music and its impressive legacy. The brand is creating 1893 unique generative-style NFTs that will go live on the Ethereum blockchain on 10th December, 12 pm EST. 

    The collection will be available to users for free, with the latter having to pay only the gas fees attached. 1893 NFTs is significant as it is a direct reference to the year in which Pepsi was born. 

    An Homage To Pepsi And Its Legacy

    An algorithm generates the Pepsi Mic Drop genesis NFT collection at random, ensuring that each NFT is unique. The collection celebrates Pepsi’s rich history in music and the brand’s collection of flavors that have captivated consumers since its inception. 

    The NFTs in the Mic Drop collection will visually consist of variations of microphones, each inspired by iconic flavors that Pepsi has released, such as the classic blue Pepsi, red Pepsi wild cherry, silver Diet Pepsi, black Pepsi zero sugar, Crystal Pepsi, and others. 

    Speaking about the collection and the history it portrays, Vice President of Marketing at Pepsi, Todd Kaplan commented, 

    “Pepsi has always been a brand with a strong heritage in music and pop culture, so it’s only fitting for us to bring that legacy into the new world of NFTs with a ‘mic drop’ of epic proportions. We created the Pepsi Mic Drop genesis NFT collection for our fans, putting their interests and needs at the forefront by ensuring the NFTs are all free of charge and presented equitably as an inclusive and accessible opportunity for anyone to experience the exciting world of NFTs. This collectible series of microphones is not only inspired by our history but also represents the scale and scope of how accessible we see this space becoming in the future.”

    Ensuring A Smooth An Equitable Experience 

    Pepsi has also announced that it will be implementing a wait-listing process, ensuring an equitable experience for consumers wishing to participate in the sale. It will also ensure lower gas fees and secure participation. So how does the entire process function once you are on the wait-list? Read on.  

    • Users that have been approved to be on the wait-list will be able to mint one of the 1843 Pepsi Mic Drop NFTs on Tuesday, 14th December, at 12:30 pm EST. These will be free of cost, with users only having to pay the gas fees involved. 
    • Once the user verification is complete, the token will be minted and sent to the user wallet. 
    • Users that have custody of their NFTs can list them on any third-party platform such as OpenSea at any given point of time, as long as they are in compliance with the platform’s terms of service. 

    Pepsi has also ensured that in line with emerging market practices, to implement a Carbon-offset program for the launch of the NFT collection. This will ensure zero net carbon footprint.

    Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

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